Get Fitter
When logging on to new online fitness portal Getfitter.com, you will be greeted by a cheeky chappy South Londoner. The face of Getfitter, Phil Phitt, will guide you through your first tentative steps into the world of online workouts.
First, he will direct you towards your fitness assessment, which takes you through strength, aerobic, core stability and flexibility tests. The scores achieved in the assessment will enable Phil Phitt to put together your tailored personal training program. A 30 minute workout video, shot in cinema quality high definition will be deposited in each user’s own online space, every week.
Each user will have their own personal ‘My Program’ space on the site, where they will not only be able to find their weekly personal training video stream but also specific sections such as goal setting tools, nutritional advice and fitness newsletters and blogs. The aim is to deliver high impact tailored personal training online, bringing this hugely effective way of getting fit within reach of the mass market. Ultimately, Getfitter also want to create an online fitness community in which users will interact with each other about all things fitness related.
Each individual user will have a personal training program tailored to their specific fitness level. Exercises will be demonstrated on the video by male and female ‘models’ to show exactly how each exercise should be carried out for maximum benefit. Meanwhile, Phil Phitt will be talking directly to the user, giving expert advice and encouragement as well as pointing out pitfalls to avoid when conducting each exercise. Videos can be paused, rewound, and fast forwarded. The cost is £9.95 per month.
For those who find it difficult to put aside the time required to go to the gym, or find their current exercise programs ineffective, Getfitter offers an easy-to-use, high impact alternative.
If you have a demanding career or are a busy mum, Getfitter is the perfect way to get that all-important exercise into the week. It is tailored, time-efficient, affordable and highly effective. All you need is half an hour, twice a week in the comfort of your own home.

